Mission Statement - Our Vision
Our vision is to establish a world class marketing company whose products and brand will not only be accepted in North America but recognized globally. Our mission is to become amongst the top 50 marketing companies in the world; a company that will be known for its sincerity and for having one of the best reward systems for marketers to date.
VeriSan® was created and envisioned with a greater purpose, a premium plan. This plan is not to create a product, or a product line, but to build a global brand, a new icon. A brand that encompasses ultra premium products. The new brand, for the better lifestyle of premium experience seeking consumers.

The largest and most successful companies in the world are extremely good at one thing. They build brands, not products. They are so good at this one focus, they can literally put their logo on anything and it is passionately accepted worldwide. As the vision is birthed with VeriSan®, it will continue on with all of our future premium products. VeriSan® will be a global giant. The quality, passion and efficacy of one product line, because the true focus, our passion will always remain at its inception, The Brand: VeriSan®.
To build the Premium Lifestyle Company we knew we had to look further than just a product. We had to envision a larger purpose, a deeper reason for what we were doing. We had to create the Premium Lifestyle Brand.
We are building a company that will favorably compete with other leading brands in the direct sales industry. It is with great courage, integrity and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. Providing value in products and services that empower people to lead healthier lives. All the while, embracing and celebrating the sheer joy of optimum health and personal financial freedom.

Our Health Center is a smart place to address your health issues. Our highly trained staff and knowledgeable Wellness Specialists can provide you with the expert guidance, information, and resources you need to help you customize a regimen of cutting-edge supplements designed to help you meet your specific health goals and keep you younger and healthier longer. From free seminars to supplements, we make it our business to keep you feeling great.
Our Products and Services
2.) A blood draw by a licensed phlebotomist that will either visit your home, or you can visit one of our nearby partnering facilities. Your sample is then sent directly to the lab. The results are interpreted by knowledgeable biomarker analysts that reference 60 different biomarkers. From there the results are handed off to a highly skilled team of nutritionists and doctors. Afterward, a custom formula is created by certified nutritionists and mixed in a lab by qualified technicians to take all of the guesswork out of it, simplifying the process for the customer. Providing the most comprehensive individualized custom formula available today. With specific nutritional needs, health goals and budget in mind we use 250 ultra high-grade ingredients. That means no fillers, no binders, no artificial sweeteners, no sugar, no synthetic chemicals, no soy, no gluten, no GMO’s, We use Vegan, ultra high-grade food based ingredients. The program is subscription based and ranges from $75 to $150 a month. Clients can expect to see a change in energy levels, work efficiency, libido, sleep quality, stress levels, general health, relationships, and confidence.
VeriSan® Direct, Inc. was established with the aim of maximizing profits in the Direct Sales and supplement industry. We want to compete favorably with the leading marketing companies in North America and the world. Which is why we have put in place a competent team that will ensure that we meet and even surpass our marketers and customers’ expectations. We will work hard to ensure that VeriSan® Direct, Inc. does not just recruit marketers and sell products to clients in North America, but also for clients in other parts of the world. Our products and services until now have been by large only utilized by physicians and medical offices. We have an exclusive agreement with one of the only laboratories in north America currently capable of providing these services. It is a symptom and goal oriented program we are bringing straight to the consumer and there are several ways to participate.
1.) Base formulas will encompass every demographic and symptom from headaches to hepatitis. If we do not have a base formula for your particular symptom/goal we will have one custom made for you via, a health questionnaire based on a complex algorithm that takes many factors into account, including but not limited to age, sex, height, weight, diet, exercise, medications and medical conditions.
Making smart health choices begins with demanding excellence. You should know that we never accept anything less than the absolute best: our quality control standards actually exceed FDA mandates. We source only the best materials for our nutritional supplements. We only do business with the world’s most reputable suppliers, and all raw materials are carefully processed to preserve chemical complexity. So you know that what is on our product label is what is in your supplement. Nothing more and certainly nothing less goes into your body.
Many commercial manufacturers emphasize that their supplements cost less. But cheaper is not better because they do this by using less-than-optimal doses along with less-than-premium-quality ingredients. We never choose our ingredients based on cost — which means you always get the most nutritional potency for your dollar.
Unique formulations
Our innovative formulas are based on the latest clinical research, but also something more … our passionate belief in a clinically validated, scientific approach to better nutrition. And our accumulated body of knowledge makes it possible for us to develop unique formulations you won’t find anywhere else on the market. Simply put, unmatched products leads to unequaled experience.
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Personal service
At VeriSan® Direct, Inc., our marketers and client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.
Aside from the synergy that exists in our carefully selected back office and marketing experts, our products are unique and easily marketable to any demographic, our reward system is one of the easiest and most rewarding amongst direct sales companies and will be guided by the best practices in the industry. Lastly, all our employees (back office staff members) and marketers will be well taken care of, and their start-up kits will be among the best in our category (startups marketing companies in North America). It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
Financial Projections and Costs

Phase 1

  • Business incorporating fees will cost – $100
  • The cost for purchase of the required bookkeeping software applications (CRM software, Accounting and Bookkeeping software and Payroll software) – $500
  • The Liability insurance, permits and license will cost – $5,000
  • Amount required to purchase the needed MLM compensation plan software applications – $1,000
  • Launching an official Website will cost – $500
  • Three minute explainer video commercial — $500

Phase 2

  • Video content (sales training, compensation plan explainer videos, video commercials — $2000
  • SEO marketing and webmaster — $1,200 (annually)
  • Recruiting an aggressive marketing firm — $5000
  • Promotional materials (tee shirts, sweatshirts, shaker cups, key chains, pens, stickers) — $3000
  • Additional Expenditure, Business cards, Signage, Adverts and Promotions will cost – $2000
  • Co packing of samples and single servings consisting of 10 premium base formulas — $6000
  • Miscellaneous – $2000
It is assumed that upon completion of phase 2 we can be assured that we have attained at least 1000 clients. Insuring us $500,000.00 in profits in the first fiscal year.
Generating Funding / Startup Capital for VeriSan® Marketing, Inc.
VeriSan® Direct, Inc. is a business that will be owned, financed and managed by Anthony Solonnikov and his business partner Jason Almasy. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just four major sources. These are the areas we intend to generate our start – up capital;
  • Generate part of the start–up capital from personal savings and sale of his cafe
  • Generate part of the start–up capital from friends and other extended family members
  • Generate part of the start-up capital from investors (loan facility).
  • Generate part of the start — up capital from a KickStarter campaign
10% equity is available for the entire $30,000 it would require to jump-start VeriSan® Marketing, Inc. through phase 2.
Business growth: Sustainability and Expansion Strategy

As a matter of fact, a profit-sharing arrangement will be made available to all our management staff. It will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy, and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before that business closes shop.
One of our major goals starting VeriSan® Marketing, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning marketers and potential marketers over is to our marketing services is to ensure that we create a reward system that is easy and fair to all, and also to make our start-up pack/kit highly affordable.
We will also ensure that at regular intervals we come up with mouthwatering promos that people who are not interested in marketing will find it difficult to resist.

VeriSan® Direct, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staffs welfare is well taken care of. Our company’s corporate culture is designed to drive our business to greater heights the training and re – training of our workforce is at the top of our business strategy.

Checklist / Milestone
  • Business Name Availability Check: Completed Business Incorporation: In Progress
  • Opening of Corporate Bank Accounts at various banks in the North America: In Progress
  • Opening Online Payment Platforms: Completed Application and Obtaining Tax Payer’s ID: Completed Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: In Progress
  • Conducting Feasibility Studies: In Progress Generating part of the start – up capital from the founders (Phase 2): In Progress
  • Writing of Business Plan: Completed
  • Establish board of trustees and senior management staff (Phase 2): In Progress
  • Drafting of Employee’s Handbook: In Progress
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business via media and social media platforms: In Progress
  • Establishing relationships with vendors and key players in various industries: In Progress Design of compensation plan and rewards program: In Progress
  • Incorporating: In Progress The purchase of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software): Completed
  • The purchase of Liability insurance, permits and license: In Progress
  • Purchase of needed software applications: Completed
  • Launching the official Website: In Progress
  • Production of video commercials: In Progress
  • Video content (sales training, compensation plan explainer videos: In Progress
  • Recruit SEO marketing webmaster: Completed
  • Recruiting an aggressive marketing firm: In Progress
  • Production of promotional materials (tee shirts, sweatshirts, shaker cups, key chains, pens, stickers, business cards, signage, adverts and promotions: In Progress
  • Manufacturing and co packing of samples and single servings: In Progress
  • Obtain a Dunn’s registration number: In Progress
  • Record and broadcast podcast to targeted audiences: In Progress
Business Overview
Marketing business is simply a business opportunity that is very popular with people looking for part-time and perhaps flexible means of earning additional income. in which the sales force is compensated not only for the sales they are able to generate but also for the sales of the other salespeople (down – line/team members) that they recruit.
Marketing companies operate in all the 50 states in U.S. Over and above, marketing has become one of the best options for stay at home mothers or anyone who intends on making money without registering their own personal business or directly working for an organization.
Marketing Business Plan – Executive Summary
We are mindful of the fact that there is stiffer competition in the marketing industry; hence we have been able to hire some of the best marketing experts to take on leadership positions. Providing our sales and marketing teams with the best up to date training and client retention strategies.

VeriSan™ Direct, Inc. is a US-based and world class marketing company. We have been able to secure a standard and well–positioned office facility in a central business district in Denver, US. We are a marketing company that is set to compete in the highly competitive marketing industry in North America with eyes on a global market and an unrestricted clientele base.

VeriSan™ Direct, Inc. will manufacture and retail personalized health products in North America and expand to other parts of the world via marketing. Our business goal is to become one of the leading marketing companies in North America with a robust of individual clients scattered all around the world.
Our back office staff members are selected from a pool of talented and highly creative experts. With focus on making sure that we take all the members of our workforce through the required training that will position them to meet the expectation of the company and to compete with leading marketing companies in North America and throughout the world.

VeriSan® Marketing, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured marketing business that can favorably compete in the highly competitive marketing agencies industry in North America and the world at large.

Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient marketing experts, a team with excellent qualifications and experience various niche areas in the marketing agencies industry and personalized health industry. Aside from the synergy that exists in our carefully selected back office staff members and marketing experts, our products are easily marketable and our reward system is one of the easiest amongst marketing companies and will be guided by best the practices in the industry.
As a new marketing company in North America, it might take some time for our organization to break into the market and gain acceptance especially from top experienced marketers in the already saturated and highly competitive marketing industry.
No doubt, the opportunities available in the marketing industry is massive especially when you are ready to play by the books and also considering the number of individuals who would not only want to make use of our health products, but would also want to make money by selling the products as independent marketers, recruiting downlines, building a robust and earning good commission from doing the same. As a standard and world class marketing company, we are ready to take advantage of any opportunity that is available in the industry.
Aside from unfavorable government policies, just like any other business, one of the major threats that we are likely going to face is an economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a marketing company or even a company retailing same health products as us in the same location our target market exists and who may want to adopt the same business model as us.
Competitive Advantage
Lastly, all our employees (back office staff members) and marketers will be well taken care of, and their welfare package will be among the best in our category (startups marketing companies in North America). It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
Surviving as a marketing company goes beyond having the right products, but also having a full grasp of the marketing industry, playing by the books, and having a good and easy reward system that encourages people to join our with little or no stress We are quite aware that to be competitive in the marketing industry means that you are not only expected to be able to retail good and reliable products and excellent customer services, but you must be result driven and able to create a marketing system that everyone out there would not only find easy to understand but would want to freely join and recommend people to join.
Our competitive advantage lies in the power of our team; our workforce and our products. We have a team of creative, result driven and highly proficient marketing experts, a team with excellent qualifications and experience various niche areas in the marketing industry and other related industries.
Aside from the synergy that exists in our carefully selected back office staff members and marketing experts, our products are unique and easily marketable to any demographic, our reward system is one of the easiest amongst marketing companies and will be guided by the best practices in the industry.
Competitive Advantage
Another notable trend in the marketing industry is that most marketing companies go beyond just giving commissions to markets under their company when they sell their products or recruit downlines under their , but also encourage them by rewarding them with mouthwatering gifts when they hit a milestone. Such gifts go beyond electronics and cars. Some of them win all expense paid trips to notable tourist destinations as a result of their work. This is one of the reasons why no marketing company survives without constantly throwing out promos that will encourage and motivate the team to continue to perform thereby creating a win – win situation for the company and of course for the marketers.
Our Target Market
  • Unemployed people Employed people
  • Corporate executives
  • Students
  • Businessmen and Businesswomen
  • Entrepreneurs and Startups
  • Stay at home moms
  • Retired people
  • Sports enthusiasts
  • People involved in large
  • groups or communities
We are certain that there are loads of people out there; employed and unemployed who would not only want to make money and get their life going or make additional income from a business that is flexible. But we see a need for simplified personalized health in a world with increasing physical and mental decline.
In view of that, we have created strategies that will enable us to reach out to stay at home moms, unemployed, employed and students who would want to make cool cash from using our products, and also referring or selling our products. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients. Below is a list of the people and organizations that we will specifically market our product and marketing services to;
VeriSan® Sales and Marketing Strategy
Our sales and marketing teams will be recruited based on their vast experience in the marketing industry and they will be trained on a regular basis so as to be well-equipped to meet their targets and the overall business goals of VeriSan™ Direct, Inc. Our corporate goal is to grow VeriSan™ Direct, Inc. to become one of the leading brands in North America and the world at large which is why we have mapped out a strategy that will help us take advantage of the available market and grow to become a major force to reckon with. VeriSan™ Direct, Inc. is set to make use of the following marketing and sales strategies to attract marketers
  • Introduce our marketing company by sending introductory letters alongside our brochure to individuals, unemployed, businessmen and business women, students, religious organizations and key stakeholders.
  • Advertise our business in relevant business magazines, newspapers, Instagram, Facebook, twitter, YouTube, Google and other media platforms.
  • List the business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs
  • Create different training packages for different clients with demographics, budgets, accommodating them in our .
  • Leverage on the internet to promote our business Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied marketers
Sources of Income
VeriSan™ Direct, Inc. is established with the aim of maximizing profits in the marketing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all marketers that enroll in our company. VeriSan™ Direct, Inc. will generate income by sale of personalized health products via our marketing model (rewarding marketers under our compensation plan with high incentives for affiliates and a comprehensive training course.
Profit Forecast
This projection is made based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering the same products (customized vitamins) and marketing model as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.
One thing is certain, there would always be loads of people out there; employed and unemployed, students, businessmen, and businesswomen, who would want to make money and get their lives going or make additional income from a business that is as flexible as our direct sales company.
We are well positioned to take on the available market in marketing industry and we are quite optimistic that we will meet our set target of building a robust marketers and generating enough income/profits from the first six months of operations and grow our marketing company to favorably compete with the top 50 marketing companies.
We have been able to critically examine the marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field, our products (personalized supplements) and some assumptions that are specific to similar startups in the U.S. Below are the sales projections for VeriSan® Marketing, Inc., it is based on the location of our business and of course the kind of products we want to retail and target market;
  • First Fiscal Year-: $500,000
  • Second Fiscal Year-: $1,500,000
Our Pricing Strategy
At VeriSan™ Direct, Inc. we will keep the prices of our products and starter packs/kits 30% below the average market rate for all of our marketers/customers by keeping our overhead low and by collecting payment in advance from marketers who would sign on to our program. At VeriSan™ Direct, Inc., our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;
  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via PayPal
  • Payment via credit card
  • Payment with cash      
We have chosen banking platforms that will help us achieve our plans with little or no glitches. Our bank account numbers will be made available on our website and promotional materials to marketers/clients who may want to deposit cash or make an online transfer for the purchase of our starter pack/kit.
Marketing Business Plan – Publicity and Advertising Strategy
We have been able to work with our in-house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for people who reside in North America and beyond which is why we have made provisions for effective publicity and advertisement of our company.
Below are the platforms we intend to leverage on to promote and advertise VeriSan™ Direct, Inc.;
  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community-based events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + to promote our products and marketing brand
  • Engage in road shows at targeted events
  • Advertise our marketing company on our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members and marketers wear our branded shirts and all our vehicles are well branded with our company logo.
  • Host live and recorded webinar training on our website
  • Engage in podcasts and internet radio commercials targeting specific demographics and areas
  • Advertise on major television s with commercials and interviews
VeriSan™ Direct, Inc. is founded by Christian Robinson and Jason Almasy. They have a combined experience that revolves around health care, nutrition, market researching, sales, marketing, advertising and business management.